haku: @indexterm Brands / yhteensä: 1643
viitteet: 280-289 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
280.
Corporate reputation: what do consumers really care about?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 305-313
 2005 Page, G.
Fearn, H.
281.
Anholt Nation Brands Index: how does the world see America?
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 296-304
 2005 Anholt, S.
282.
Ten years of learning on how online advertising builds brands
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 255-268
 2005 Hollis, N.
283.
How behavioral primacy interacts with short-term marketing tactics to influence subsequent long-term brand choice
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 229-240
 2005 Woodside, A. G.
Uncles, M. D.
284.
The role of brand parity in developing loyal customers
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 222-228
 2005 Iyer, R.
Muncy, J. A.
285.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
286.
Radical brand evolution: a case-based framework
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 201-210
 2005 Merrilees, B.
287.
Marketers challenged to respond to changing nature of brand building
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 198-200
 2005 Davis, S.
288.
Trust as an instance of asymmetrical reciprocity: an ethics perspective on corporate brand management
Business Ethics
2005 : APR, VOL 14:2, p. 142-150
 2005 Gustafsson, C.
289.
Brand key performance indicators as a force for brand equity management
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 187-197
 2005 Rubinson, J.
Pfeiffer, M.
« edellinen sivu | seuraava sivu »
SCIMA