haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 280-289 / 469
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 otsikkovuositekijä
280.
The impact of feelings on ad-based affect and cognition.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 69-83
 1989 Chapman Burke, M.
Edell, J. A.
281.
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 30-43
 1989 Allen, C. T.
Janiszewski, C. A.
282.
Shaping the route to attitude change : central versus peripheral processing through comparative versus noncomparative advertising.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 193-204
 1989 Droge, C.
283.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
284.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
285.
Marketers' and consumers concurring perceptions of market structure.
European Journal of Marketing
1989 : VOL. 23:1, p. 7-16
 1989 Chernatony, L. de
286.
Overcome the "me too" product syndrome.
Journal of Business Strategy
1989 : MAR-APR, VOL. 10:2, p. 14-16
 1989 Kane, C. L.
287.
Parental style and consumer socialization of children
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 77-94
 1988 Carlson, L.
Grossbart, S.
288.
What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation
Journal of Consumer Research
1988 : JUN,VOL. 15:1, p. 111-116
 1988 Cox, D. S.
Cox, A. D.
289.
The role of involvement in attention and comprehension procession.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 210-224
 1988 Celsi, R. L.
Olson, J. C.
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