haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 281-290 / 556
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281.
Comparative advertising effectiveness: practitioners' perceptions versus aca- demic research findings
Journal of Advertising Research
1989 : OCT-NOV, VOL. 29:5, p. 22-37
 1989 Rogers, J.C.
Williams, T.G.
282.
The impact of feelings on ad-based affect and cognition.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 69-83
 1989 Chapman Burke, M.
Edell, J. A.
283.
Shaping the route to attitude change : central versus peripheral processing through comparative versus noncomparative advertising.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 193-204
 1989 Droge, C.
284.
The information processing of coordinated media campaigns.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163
 1989 Edell, J. A.
Lane Keller, K.
285.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
286.
Members only fashions a unique selling strategy.
Journal of Business Strategy
1989 : MAY-JUN, VOL. 10:3, p. 8-11
 1989 Goldsmith, H.
287.
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation.
Journal of Industrial Economics
1989 : MAR, VOL. 37:3, p. 259-271
 1989 Thompson, R. S.
288.
Major influences on consumer-goods marketers' decision to target U.S. Hispanics.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 9-21
 1989 Albonetti, J. G.
Dominquez, L. V.
289.
What is public relations?
Journal of Accountancy
1988 : NOV, VOL. 166:5, p. 132, 135-136
 1988 Manassero, W. J.
290.
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 95-110
 1988 Urbany, J. E.
Bearden, W. O.
Weilbaker, D. C.
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