haku: @indexterm Public Relations / yhteensä: 295
viitteet: 283-292 / 295
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 otsikkovuositekijä
283.
Corporate social reporting in Germany.
Journal of General Management
1979 : SUMMER, VOL. 4:4, p. 3-13
 1979 Dierkes, M.
284.
Public policy and consumer information: impact of the new energy labels.
Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 1-11
 1979 McNeill, D. L.
Wilkie, W. L.
285.
Why the oil companies are coming up dry in their public relations.
Fortune
1979 : JUL. 30, VOL. 100-2, p. 54-57
 1979 Meadows, E.
286.
Communication: top executive priority.
Management Review
1979 : MAY, VOL. 68:5, p. 49-51
 1979 Wood, R. J.
287.
The role of advocacy advertising in external communications.
Journal of General Management
1979 : SPRING, VOL. 4:3, p. 3-14
 1979 Sethi, S. P.
288.
Corporate social reporting in action.
Journal of General Management
1979 : SPRING, VOL. 4:3, p. 27-41
 1979 Lessem, R.
289.
Grassroots lobbying and the corporation.
Business and Society Review
1979 : SPRING, 29, p. 8-14
 1979 Sethi, S. P.
290.
Advocacy advertising - the American experience.
California Management Review
1978 : FALL, VOL. 21:1, p. 55-67
 1978 Sethi, S. P.
291.
Marketing and public relations: should they be partners or rivals?
Journal of Marketing
1978 : 4 OCT VOL.42 p.13-20
 1978 Kotler, P.
Mindak, W.
292.
Public affairs planning in an uncertain world.
Managerial Planning
1978 : 2 SEP-OCT VOL.27 p.8-12
 1978 Spain, J. Baker
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