haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 285-294 / 1883
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 otsikkovuositekijä
285.
Consumer responses to interactive advertising campaigns coupling short-message service direct marketing and TV commercials
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 382-401
 2005 Trappey, R. J. III
Woodside, A. G.
286.
Sequence matters: a more effective way to use advertising and publicity
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 362-372
 2005 Loda, M. D.
Coleman, B. C.
287.
Managing media and advertising change with integrated market
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 356-361
 2005 Calder, B. J.
Malthouse, E. C.
288.
Political parties, the Internet and the 2005 general election: from web presence to e-campaigning?
Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1049 – 1065
 2005 Stanyer, J.
289.
Promoting distrust? A chronicle of the 2005 British General Election advertising campaigns
Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 1021 – 1047
 2005 Dermody, J.
Hanmer-Loyd, S
290.
Local campaign management: winning votes or wasting resources?
Journal of Marketing Management
2005 : NOV, VOL. 21:9 - 10, p. 979 – 1003
 2005 Lilleker, D. G.
291.
Measuring affective advertising: implications of low attention processing on recall
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 269-281
 2005 Heath, R.
Nairn, A.
292.
Ten years of learning on how online advertising builds brands
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 255-268
 2005 Hollis, N.
293.
A look at the long-run effectiveness of multimedia advertising and its implications for budget allocation decisions
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 241-254
 2005 Vakratsas, D.
Ma, Z.
294.
The Double Jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 211-221
 2005 Yang, Z.
Bi, Z.
Zhou, N.
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