haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 285-294 / 556
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 otsikkovuositekijä
285.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
286.
Members only fashions a unique selling strategy.
Journal of Business Strategy
1989 : MAY-JUN, VOL. 10:3, p. 8-11
 1989 Goldsmith, H.
287.
Circulation versus advertiser appeal in the newspaper industry : an empirical investigation.
Journal of Industrial Economics
1989 : MAR, VOL. 37:3, p. 259-271
 1989 Thompson, R. S.
288.
Major influences on consumer-goods marketers' decision to target U.S. Hispanics.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 9-21
 1989 Albonetti, J. G.
Dominquez, L. V.
289.
What is public relations?
Journal of Accountancy
1988 : NOV, VOL. 166:5, p. 132, 135-136
 1988 Manassero, W. J.
290.
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 95-110
 1988 Urbany, J. E.
Bearden, W. O.
Weilbaker, D. C.
291.
What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation
Journal of Consumer Research
1988 : JUN,VOL. 15:1, p. 111-116
 1988 Cox, D. S.
Cox, A. D.
292.
Sex typing and consumer behavior: a test of gender schema theory
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.122-128
 1988 Schmitt, B. H.
Leclerc, F.
Dube-Rioux, L.
293.
Leading the world by the nose
Business
1988 : SEP, p. 183-184
 1988 Groom, A.
294.
Effectiveness of cigarette advertisements on women: an experimental study
Journal of Applied Psychology
1988 : AUG, VOL. 73, No. 3, p.378-382
 1988 Loken, B.
Howard-Pitney, B.
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