haku: @journal_id 69 / yhteensä: 714
viitteet: 286-295 / 714
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
286.
Mapping the procedural knowledge of industrial sales personnel : a script-theoric investigation.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 16-34
 1989 Leigh, T. W.
McGraw, P. F.
287.
Organizational culture and marketing : defining the research agenda.
Journal of Marketing
1989 : MAR, VOL. 53:1, p. 3-15
 1989 Deshpande, R.
Webster, F. E.
288.
Toward a theory of marketing control. Environmental context, control types, and consequences (Marketingtheorie; Kontrollsystem; sales management)
Journal of Marketing
1988 : VOL. 52:3, p. 23-44
 1988 Jaworski, B. J.
289.
An adaptive utility approach for improved use of marketing models.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103
 1988 Fraser, C.
Hite, R. E.
290.
Does culture matter? A cross cultural study of executives' choice, decisiveness, and risk adjustment in international marketing.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 81-95
 1988 Tse, D. T.
Lee, K.
Vertinsky, I.
291.
Distinguishing among competing theories of the market share effect.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 68-80
 1988 Jacobson, R.
292.
Just-in-time exchange relationships in industrial markets.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 52-67
 1988 Frazier, G. L.
Spekman, R. A.
O'Neal, C. R.
293.
Comments on the AMA task force study.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 48-51
 1988 Webster, F. E.
294.
Comments on the AMA task force study.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 42-47
 1988 Hunt, S. D.
295.
Comments on the AMA task force study.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 32-41
 1988 Garda, R. A.
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