haku: @indexterm Brands / yhteensä: 1643
viitteet: 287-296 / 1643
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 otsikkovuositekijä
287.
Marketers challenged to respond to changing nature of brand building
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 198-200
 2005 Davis, S.
288.
Trust as an instance of asymmetrical reciprocity: an ethics perspective on corporate brand management
Business Ethics
2005 : APR, VOL 14:2, p. 142-150
 2005 Gustafsson, C.
289.
Brand key performance indicators as a force for brand equity management
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 187-197
 2005 Rubinson, J.
Pfeiffer, M.
290.
In search of true brand equity metrics: all market share ain't created equal
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 171-186
 2005 Reynolds, T. J.
Phillips, C. B.
291.
Comparing the current effects and carryover of national-, regional-, and local-sponsor advertising
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 60-72
 2005 Herrington, J. D.
Dempsey, W. A.
292.
Managing brand experience: the Market Contact Audit (tm)
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 9-16
 2005 Chattopadhyay, A.
Laborie, J-L.
293.
Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice
Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 465-479
 2005 Lange, F.
294.
Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust
Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 438-452
 2005 Ha, H. Y.
Perks, H.
295.
The mind versus market share guide to brand equity
International Journal of Market Research
2005 : VOL. 47:5, p. 525-542
 2005 Baker, C.
Nancarrow, C.
Tinson, J.
296.
Competitive reaction- and feedback effects based on VARX models of pooled store data
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 415-426
 2005 Horvath, C. (et al.)
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