haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 289-298 / 556
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289.
What is public relations?
Journal of Accountancy
1988 : NOV, VOL. 166:5, p. 132, 135-136
 1988 Manassero, W. J.
290.
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 95-110
 1988 Urbany, J. E.
Bearden, W. O.
Weilbaker, D. C.
291.
What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation
Journal of Consumer Research
1988 : JUN,VOL. 15:1, p. 111-116
 1988 Cox, D. S.
Cox, A. D.
292.
Sex typing and consumer behavior: a test of gender schema theory
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.122-128
 1988 Schmitt, B. H.
Leclerc, F.
Dube-Rioux, L.
293.
Leading the world by the nose
Business
1988 : SEP, p. 183-184
 1988 Groom, A.
294.
Effectiveness of cigarette advertisements on women: an experimental study
Journal of Applied Psychology
1988 : AUG, VOL. 73, No. 3, p.378-382
 1988 Loken, B.
Howard-Pitney, B.
295.
Hemispherically lateralized EEG as a response to television commercials.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 185-198
 1988 Rothschild, M. L.
296.
Diurnal variation in consumer response.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 588-591
 1988 Hornik, J.
297.
Deception by implication : an experimental investigation.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 483-494
 1988 Burke, R. R.
298.
Cross-cultural reactions to advertising: the promise of non-verbal, continuous measurment.
European Research
1988 : FEB, VOL. 16:1, p. 10-16
 1988 King, J. P.
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