haku: @indexterm effectiveness / yhteensä: 756
viitteet: 289-298 / 756
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
289.
The effectiveness of negative political advertising: A case study
Journal of Advertising Research
1998 : NOV/DEC, VOL. 38:6, p. 37-42
 1998 Sonner, B. S.
290.
Comparative effectiveness of executional elements in TV advertising: 15- versus 30-second commercials
Journal of Advertising Research
1998 : NOV/DEC, VOL. 38:6, p. 7-14
 1998 Stanton, J. L.
Burke, J.
291.
Comparison and evaluation of scaled economic returns of enterprises in China (original in Chinese)
China Industrial Economy (c)
1998 : 5, p.53-58
 1998 Cui, Minxuan
Zhang, Cunping
292.
The influence of non-state-owned economic elements on the technological efficiency of China's industrial enterprises (original in Chinese)
Economic Research Journal (c)
1998 : 12, p.29-35
 1998 Yao, Yang
293.
Brand salience versus brand image: Two theories of advertising effectiveness
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 77-82
 1998 Miller, S.
Berry, L.
294.
Comparing the effectiveness of the Web site with traditional media
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 44-51
 1998 Leong, E. K. F.
Huang, X.
Stanners, P-J.
295.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
296.
Positive analysis of relationship between industrial centralized degree and economic performance in China (original in Chinese)
Management World (c)
1998 : 4, p.99-106
 1998 Qi, Yudong
297.
Efficiency should not be treated as a priority any more (original in Chinese)
China Reform (c)
1998 : 7, p.20
 1998 Wang, Shaoguang
298.
The effectiveness of working group risk identification and assessment techniques
International Journal of Project Management
1998 : DEC, VOL. 16:6, p. 333-344
 1998 Chapman, R.
« edellinen sivu | seuraava sivu »
SCIMA