haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 29-38 / 478
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29.
Big losses in ecosystem niches: How core firm decisions drive complementary product shakeouts
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 323-347
 2009 Pierce, L.
30.
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 375-396
 2009 Dibb, S.
Simkin, L.
31.
Methodological reasons for the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 357-373
 2009 Dolnicar, S.
Lazarevski, K.
32.
Validity and the design of market segments
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 341-356
 2009 Tonks, D.G.
33.
Market segmentation in managerial practice: A qualitative examination
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 253-272
 2009 Quinn, L.
34.
Segmentation and customer insight in contemporary services marketing practice: Why grouping customers is no longer enough
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 227-252
 2009 Bailey, C. (et al.)
35.
Editorial: Bridging the segmentation theory/practice divide
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 219-225
 2009 Dibb, S.
Simkin, L.
36.
Market segmentation in practice: Review of empirical studies, methodological assessment, and agenda for future research
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 223-265
 2008 Foedermayr, E.K.
Diamantopoulos, A.
37.
The long tail and its implications for media audience measurement
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.313-319
 2008 McDonald, S.
38.
Tourism in Latin America: A choice analysis
Annals of Tourism Research
2007 : JUL, VOL 34:3, p. 610-629
 2007 Correia, A.
Santos, C. M.
Barros, C. P.
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