haku: @indexterm POSITIONING / yhteensä: 214
viitteet: 29-38 / 214
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29.
How much does the market value an improvement in a product attribute?
Marketing Science
2002 : FALL, VOL. 21:4, p. 398-411
 2002 Ofek, E.
Srinivasan, V.
30.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
31.
Examining the impact of physical and nonphysical product attributes on the selection of specialty, shopping, and convenience products: A comparison of French and Malaysian consumers
Journal of Euromarketing
2002 : VOL. 11:4, p. 27-45
 2002 Keillor, B.D.
Widmier, S.
Lewison, D.
32.
The offering as the strategic focus
Journal of Consumer Policy
2002 : SEP, VOL. 10:3, p. 171-188
 2002 Kenyon, A.
Mathur, S. S.
33.
How to identify your enemies before they destroy you
Harvard Business Review
2002 : NOV, VOL. 80:11, p. 115-123
 2002 Rafii, F.
Kampas, P.J.
34.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
35.
The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters
Journal of International Marketing
2001 : VOL. 9:2, p. 41-62
 2001 Dow, D.
36.
Finanzdienstleistungen : die Potenziale des Direktvertriebs ausschöpfen
Absatzwirtschaft
2001 : VOL. 44:5, p. 50-54
 2001 Möntmann, Hans Georg
37.
Understanding financial accounting practice
Accounting, Organizations and Society
2000 : NOV, VOL. 25:8, p. 763-766
 2000 Hopwood, A.G.
38.
Sequential product positioning under different costs
Management Science
2000 : JUL, VOL. 46:7, p. 928-940
 2000 Tyagi, R.
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