haku: @indexterm marketing theory / yhteensä: 244
viitteet: 29-38 / 244
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29.
Profile construction in experimental choice designs for mixed logit models
Marketing Science
2002 : FALL, VOL. 21:4, p. 455-475
 2002 Sándor, Z.
Wedel, M.
30.
Emerging macromarketing concepts: from Socrates to Alfred Marshall
Journal of Business Research
2002 : SEP, VOL. 55:9, p. 737-745
 2002 Dixon, D. F.
31.
Consumer culture and the culture of poverty: implications for marketing theory and practice
Marketing Theory
2002 : SEP, VOL. 2:3, p. 273-293
 2002 Hill, R.P.
32.
German approaches to business-to-business marketing theory: Origins and structure
Journal of Business Research
2002 : FEB, VOL. 55:2, p. 149-156
 2002 Kleinaltenkamp, M.
Jacob, F.
33.
Bridging the marketing theory-practice gap with marketing engineering
Journal of Business Research
2002 : FEB, VOL. 55:2, p. 111-122
 2002 Lilien, G. L.
34.
Research in marketing: teasing with trivia or risking relevance?
European Journal of Marketing
2002 : VOL. 36:3, p. 350-363
 2002 Piercy, N. F.
35.
Vote, vote, vote for Philip Kotler
European Journal of Marketing
2002 : VOL. 36:3, p. 313-324
 2002 Brown, S.
36.
Marketing as a profession: on closing stakeholder gaps
European Journal of Marketing
2002 : VOL. 36:3, p. 305-312
 2002 Hunt, S. D.
37.
Revisiting the marketing domain
European Journal of Marketing
2002 : VOL. 36:3, p. 299-304
 2002 Levy, S. J.
38.
Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework
European Journal of Marketing
2002 : VOL. 36:4, p. 417-432
 2002 Moutinho, L.
Davies, F.
Hutcheson, G.
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