haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 291-300 / 556
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291.
What does familiarity breed? Complexity as a moderator of repetition effects in advertisement evaluation
Journal of Consumer Research
1988 : JUN,VOL. 15:1, p. 111-116
 1988 Cox, D. S.
Cox, A. D.
292.
Sex typing and consumer behavior: a test of gender schema theory
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p.122-128
 1988 Schmitt, B. H.
Leclerc, F.
Dube-Rioux, L.
293.
Leading the world by the nose
Business
1988 : SEP, p. 183-184
 1988 Groom, A.
294.
Effectiveness of cigarette advertisements on women: an experimental study
Journal of Applied Psychology
1988 : AUG, VOL. 73, No. 3, p.378-382
 1988 Loken, B.
Howard-Pitney, B.
295.
Hemispherically lateralized EEG as a response to television commercials.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 185-198
 1988 Rothschild, M. L.
296.
Diurnal variation in consumer response.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 588-591
 1988 Hornik, J.
297.
Deception by implication : an experimental investigation.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 483-494
 1988 Burke, R. R.
298.
Cross-cultural reactions to advertising: the promise of non-verbal, continuous measurment.
European Research
1988 : FEB, VOL. 16:1, p. 10-16
 1988 King, J. P.
299.
Are all the effects of ad-induced feelings mediated by Aad?
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373
 1988 Stayman, D. M.
Aaker, D. A.
300.
Der Einfluss ablenkender Tätigkeiten auf die Werbewirkung von Rundfunkspots. (!Commercials)
Marketing: Zeitschrift fur Forschung und Praxis
1988 : NOV, VOL. 10:4, p. 261-266, 268-270
 1988 Tolle, E.
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