haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 293-302 / 469
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293.
The influence of sex roles on judgment.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 522-530
 1988 Meyers-Levy, J.
294.
Children's use of cognitive defenses against television advertising : a cognitive response approach.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482
 1988 Brucks, M.
Armstrong, G. M.
Goldberg, M. E.
295.
A method for modelling consumer perceptions of country of origin.
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 67-76
 1988 Hooley, G. J.
Shipley, D.
Krieger, N.
296.
Cynical marketers at work.
Journal of Advertising Research
1988 : DEC-1989 JAN, VOL. 28:6, p. 28-34
 1988 Kanter, D. L.
297.
The contribution of structural semiotics to the design of a hypermarket.
International Journal of Research in Marketing
1988 : VOL. 4:3, p. 233-252
 1988 Floch, J. M.
298.
Meta-analyses of attitudes toward advertising by professionals.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103
 1988 Hite, R. E.
Fraser, C.
299.
The psychology of product testing and its relationship to objective scientific measures.
Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 247-266
 1988 Callingham, M.
300.
The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281
 1988 Marks, L. J.
Kamins, M. A.
301.
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets".
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 242-252
 1988 Madden, T. J.
Allen, C. T.
Twible, J. L.
302.
Les tests publicitaires de la mesure de la memorisation et du pouvoir de la persuasion.
Revue Francaise du Marketing
1988 : MAY-JUL, 118, p. 5-12
 1988 Schweiker, A.
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