haku: @indexterm Brands / yhteensä: 1643
viitteet: 295-304 / 1643
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 otsikkovuositekijä
295.
The mind versus market share guide to brand equity
International Journal of Market Research
2005 : VOL. 47:5, p. 525-542
 2005 Baker, C.
Nancarrow, C.
Tinson, J.
296.
Competitive reaction- and feedback effects based on VARX models of pooled store data
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 415-426
 2005 Horvath, C. (et al.)
297.
Discover the passion in your brand
Admap
2005 : DEC, VOL. 40:11 (467), p. 16-18
 2005 McCasland, M.
Davis, N.
298.
What does the future hold for recruitment advertising?
Admap
2005 : OCT, VOL. 40:9 (465), p. 39-40
 2005 Foulds, I.
299.
Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
European Journal of Marketing
2005 : VOL. 39:9-10, p. 1060-1077
 2005 Merrilees, B.
Getz, D.
O'Brien, D.
300.
The artist and the brand
European Journal of Marketing
2005 : VOL. 39:11-12, p. 1291-1305
 2005 Schroeder, J.E.
301.
Crafting brand authenticity: The case of luxury wines
Journal of Management Studies
2005 : JUL, VOL. 42:5, p. 1002-1029
 2005 Beverland, M.B.
302.
Customers' responses to retail brand extensions
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 393-419
 2005 Alexander, N.
Colgate, M.
303.
Celebrity and foreign brand name as moderators of country-of-origin effects
International Journal of Advertising
2005 : VOL. 24:2, p. 173-192
 2005 Chao, P.
Wührer, G.
Werani, T.
304.
Captivating company: dimensions of attractiveness in employer branding
International Journal of Advertising
2005 : VOL. 24:2, p.151-172
 2005 Berthon, P.
Ewing, M.
Hah, L.L.
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