haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 297-306 / 556
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297.
Deception by implication : an experimental investigation.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 483-494
 1988 Burke, R. R.
298.
Cross-cultural reactions to advertising: the promise of non-verbal, continuous measurment.
European Research
1988 : FEB, VOL. 16:1, p. 10-16
 1988 King, J. P.
299.
Are all the effects of ad-induced feelings mediated by Aad?
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373
 1988 Stayman, D. M.
Aaker, D. A.
300.
Der Einfluss ablenkender Tätigkeiten auf die Werbewirkung von Rundfunkspots. (!Commercials)
Marketing: Zeitschrift fur Forschung und Praxis
1988 : NOV, VOL. 10:4, p. 261-266, 268-270
 1988 Tolle, E.
301.
Points of view : limits of attention to advertising.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 47-50
 1988 Krugman, H. E.
302.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
303.
The effectiveness of Chinese print advertisements in North America.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34
 1988 Okechuku, C.
Wang, G.
304.
Maybe the valley of the shadow isn't so dark after all.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 11-15
 1988 Greene, W. F.
305.
An adaptive utility approach for improved use of marketing models.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103
 1988 Fraser, C.
Hite, R. E.
306.
Assessing the quality of advertising inquiries by mode of response.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 31-37
 1988 Woodside, A. G.
Soni, P. K.
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