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haku: @journal_id 69 / yhteensä: 714

viitteet: 299-308 / 714

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	otsikko	vuosi	tekijä
299.	Medieval allegory : roots of advertising strategy for the mass market. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 84-94	1988	Stern, B. B.
300.	Gray markets and the legal status of parallel importation. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 75-83	1988	Duhan, D. F. Sheffet, M. J.
301.	Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 58-74	1988	Rajan Varadajan, P. Menon, A.
302.	Valuing market strategies. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 45-57	1988	Day, G. Fahey, L.
303.	Progressing toward a theory of marketing control : a comment. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 40-44	1988	Merchant, K. A.
304.	Toward a theory of marketing control : environmental context, control types, and consequences. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 23-39	1988	Jaworski, B. J.
305.	Consumer perceptions of price, quality and value : a means-end model and synthesis of evidence. Journal of Marketing 1988 : JUL, VOL. 52:3, p. 2-22	1988	Zeithaml, V. A.
306.	Tampered goods : legal developments and marketing guidelines. Journal of Marketing 1988 : APR, VOL. 52:2, p. 86-96	1988	Morgan, F. W.
307.	Sex roles in advertising : a comparison of television advertisements in Australia, Mexico, and the United States. Journal of Marketing 1988 : APR, VOL. 52:2, p. 75-85	1988	Gilly, M. C.
308.	A rules-based approach to competitive interaction. Journal of Marketing 1988 : APR, VOL. 52:2, p. 63-74	1988	Thomas, G. P. Soldow, G. F.

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