haku: @author Desarbo, W. S. / yhteensä: 23
viitteet: 3-12 / 23
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3.
A gravity-based multidimensional scaling model for deriving spatial structures underlying consumer preference/choice judgments
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 91-100
 2002 Desarbo, W. S.
Kim, J.
Choi, S. C.
Spaulding, M.
4.
Research Note: The Spatial Representation of Market Information
Marketing Science
2001 : VOL. 20:4, p. 426-441
 2001 DeSarbo, W. S.
5.
Combinatorial optimization approaches to constrained market segmentation: An application to industrial market segmentation
Marketing Letters
1998 : APR, VOL. 9:2, p. 115-134
 1998 DeSarbo, W. S.
Grisaffe, D.
6.
A saptial interaction model for deriving joint space maps of bundle compositions and market segments from pic-any/J data : an application to new product options.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 131-145
 1996 Desarbo, W. S.
7.
A new approach to country segmentation utilizing multinational diffusion patterns
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 60-71
 1993 Helsen, K.
Jedidi, K.
DeSarbo, W. S.
8.
Two stochastic multidimensional choice model for marketing research
Decision Sciences
1990 : SPRING, VOL. 21:2, p.337-356
 1990 Carroll, J. D.
De Soete, G.
DeSarbo, W. S.
9.
Product positioning under price competition.
Management Science
1990 : FEB, VOL. 36:2, p. 175-199
 1990 Choi, S. C.
Desarbo, W. S.
Harker, P. T.
10.
Response determinants in satisfaction judgments.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 495-507
 1988 Oliver, R. L.
DeSarbo, W. S.
11.
Strategy maps : a spatial representation of intra-industry competitive strategy.
Management Science
1987 : DEC, VOL. 33:12, p. 1534-1551
 1987 Day, D. L.
Desarbo, W. S.
Oliva, T. A.
12.
Selecting competitive tactics: Try a strategy map. (!MAPPING TECHNIQUE)
Sloan Management Review
1987 : SPRING, VOL. 28:3, p. 5-15
 1987 Olivia, T. A.
Day, D. L.
DeSarbo, W. S.
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