haku: @author Gordon, W. / yhteensä: 7
viitteet: 3-7 / 7
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3.
How do consumers feel advertising works?
Journal of the Market Research Society
1997 : JAN, VOL. 39:1, p. 111-124
 1997 Gordon, W.
Ryan, C.
4.
Brands and the missing link. Understanding the emotional relationship (Markenimage; Konsumentenverhalten)
Marketing and Research Today
1993 : MAY, VOL. 21:2, p. 59-67
 1993 Restall, C.
Gordon, W.
5.
Brands - the missing link; understanding the emotional relationship
Marketing and Research Today
1993 : MAY, VOL. 21, p. 59-67
 1993 Restall, C.
Gordon, W.
6.
The ... space ... between ... words: the application of a new model of communication to quantitative brand image measurement
Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 409-434
 1990 Gordon, W.
Corr, D.
7.
The space between words: the application of a new model of communication to quantitative brand image measurement
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434
 1990 Gordon, W.
Corr, D.
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