haku: @author Marmorstein, H. / yhteensä: 7
viitteet: 3-7 / 7
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3.
The moderating effects of message framing and source credibility on the price-perceived risk relationship
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 145-153
 1994 Grewal, D.
Gotlieb, J.
Marmorstein, H.
4.
The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 52-61
 1992 Marmorstein, H.
Grewal, D.
Fishe, R.P.
5.
Industrial salespeople as a source of market information
Industrial Marketing Management
1990 : MAY, VOL. 19:2, p. 141-148
 1990 Lambert, D. M.
Marmorstein, H.
Sharma, A.
6.
Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 169-184
 1988 Lynch, J. G.
Marmorstein, H.
Weigold, M. F.
7.
The effects of frequency knowledge on consumer decision making.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 14-25
 1987 Alba, J. W.
Marmorstein, H.
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