haku: @author Parkinson, S. / yhteensä: 15
viitteet: 3-12 / 15
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3.
Marketing: from strategy to service (Marketingplanung)
Manager Update
1997 : SPRING, VOL. 8:3, p. 11-21
 1997 Parkinson, S.
4.
On-line for effective branding
Manager Update
1996 : WINTER, VOL. 8:2, p. 10-19
 1996 Parkinson, S.
5.
Building competitive marketing strategies (Marketingplanung)
Manager Update
1996 : AUTUMN, VOL. 8:1, p. 12-20
 1996 Parkinson, S.
6.
Managing customer satisfaction
Manager Update
1996 : SUMMER, VOL. 7:4, p. 11-20
 1996 Parkinson, S.
7.
Managing brands successfully (Markenmanagement)
Manager Update
1995 : AUTUMN, VOL. 7:1, p. 11-20
 1995 Parkinson, S.
Sheerman, J.
8.
Marketing's strategic contribution
Manager Update
1995 : SPRING, VOL. 7:3, p. 8-17
 1995 Parkinson, S.
9.
Relating strategy to structure in marketing performance (Marketingplanung)
Manager Update
1994 : WINTER, VOL. 6:2, p. 10-20
 1994 Parkinson, S.
10.
Marketing through partnerships
Manager Update
1994 : SPRING, VOL. 5:3, p. 11-21
 1994 Parkinson, S.
11.
Marketing: managing external boundaries (Markenmanagement; Lieferanten; Kunden; Rentabilitätsmessung; Erfolgskontrolle)
Manager Update
1994 : AUTUMN, VOL. 6:1, p. 10-20
 1994 Parkinson, S.
12.
Barriers and stimuli to the use of information technology in retailing
International Review of Retail, Distribution and Consumer Research
1994 : JUL, VOL. 4:3, p. 257-275
 1994 Hogarth-Scott, S.
Parkinson, S.
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