haku: @author Peterson, R. A. / yhteensä: 11
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3.
First mover advantage: a synthesis, conceptual framework, and research propositions
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 33-52
 1992 Kerin, R. A.
Varadarajan, P. R.
Peterson, R. A.
4.
Capitalism and business : public perceptions.
Business Horizons
1989 : JUL-AUG, VOL. 32:4, p. 63-66
 1989 Peterson, R. A.
Albaum, G.
Kozmetsky, G.
5.
Husband-wife report disagreement. A cross-national investigation.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 125-136
 1988 Peterson, R. A.
6.
On the public's perception of capitalism.
Business Horizons
1986 : JAN/FEB, VOL. 29:1, p. 10-14
 1986 Peterson, R. A.
Kozmetsky, G.
Albaum, G.
7.
Empirical research in international marketing : 1976-1982.
Journal of International Business Studies
1984 : SPRING/SUMMER, VOL. 15:1, p. 161-173
 1984 Albaum, G.
Peterson, R. A.
8.
Scheduling telephone interviews.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 41-47
 1983 Kerin, R. A.
Peterson, R. A.
9.
The effective use of marketing research consultants.
Industrial Marketing Management
1980 : FEB, VOL. 9:1, p. 69-73
 1980 Peterson, R. A.
Kerin, R. A.
10.
Innovation diffusion in a dynamic potential adopter population.
Management Science
1978 : NOV, VOL. 24:15, p. 1589-1597
 1978 Mahajan, V.
Peterson, R. A.
11.
Teaching effectiveness in the decision sciences: the use of student evaluations.
Decision Sciences
1978 : 4 OCT VOL.9 p.712-724
 1978 Peterson, R. A.
Kerin, R. A.
Martin, W. S.
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