haku: @author Vandermerwe, S. / yhteensä: 20
viitteet: 3-12 / 20
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3.
New competitive spaces: jointly investing in new customer logic (Absatzstrategie; Marktanalyse)
Columbia Journal of World Business
1996 : WINTER, VOL. 31:4, p. 80-101
 1996 Vandermerwe, S.
4.
Becoming a customer 'owning' corporation (Unternehmenskooperation)
Long Range Planning
1996 : DEC, VOL. 29:6, p. 770-782
 1996 Vandermerwe, S.
5.
The process of market-drive transformation
Long Range Planning
1995 : APR, VOL. 28:2, p. 79-91
 1995 Vandermerwe, S.
6.
Building Seamless Service Structure: Some Whys, Whats, Hows
European Management Journal
1994 : ,Vol.12;3,p.280-286
 1994 Vandermerwe, S.
7.
Building seamless service structures: some whys, whats, hows
European Management Journal
1994 : SEP, VOL. 12:3, p. 280-286
 1994 Vandermerwe, S.
8.
Quality in services: the "softer" side is "harder" (and smarter)
Long Range Planning
1994 : APR, VOL. 27:2, p. 45-56
 1994 Vandermerwe, S.
9.
Jumping into the customer's activity cycle. A new role for customer services in the 1990's (Konsumentenverhalten, Verbraucherforschung, Produktänderung)
Columbia Journal of World Business
1993 : SUMMER, VOL. 28:2, p. 46-65
 1993 Vandermerwe, S.
10.
A framework for constructing Euro-networks
European Management Journal
1993 : MAR, VOL. 11:1, p. 55-61
 1993 Vandermerwe, S.
11.
Corporate challenges for an age of reconsumption.
Columbia Journal of World Business
1991 : FALL, VOL. 26:3, p. 6-25
 1991 Vandermerwe, S.
Oliff, M.
12.
Making strategic change happen
European Management Journal
1991 : JUNE, VOL. 9:2, p. 174-181
 1991 Vandermerwe, S.
Vandermerwe, A.
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