haku: @freeterm Brand equity / yhteensä: 26
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3.
Managing i-branding to create brand equity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1260-1285
 2010 Simmons, G.
Thomas, B.
Truong, Y.
4.
Consumer responses to brand extensions: a comprehensive model
European Journal of Marketing
2010 : VOL 44:7/8, p. 1182-1205
 2010 Martínez, E.
Pina, J. M.
5.
SME brand building and management: an exploratory study
European Journal of Marketing
2010 : VOL 44:7/8, p. 1037-1054
 2010 Spence, M.
Hamzaoui Essoussi, L.
6.
Building and measuring employee-based brand equity
European Journal of Marketing
2010 : VOL. 44:7/8, p. 938-971
 2010 King, C.
Grace, D.
7.
The relative importance of the brand of music festivals: A customer equity perspective
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 291-301
 2010 Leenders, M.A.A.M.
8.
Creating 'value' beyond the point of production: branding, financialization and market capitalization
Organization
2010 : SEP, VOL. 17:5, p. 517-542
 2010 Willmott, H.
9.
Branding of post-purchase ancillary products and services. An application in the mobile communications industry
European Journal of Marketing
2010 : VOL. 44:5, p. 547-566
 2010 Baker, W. E.
Sciglimpaglia, D.
Saghafi, M.
10.
The duality of political brand equity
European Journal of Marketing
2010 : VOL. 44:3/4, p. 496-514
 2010 Phipps, M.
Brace-Govan, J.
Jevons, C.
11.
Measuring political brand equity: A consumer oriented approach
European Journal of Marketing
2010 : VOL. 44:3/4, p. 460-477
 2010 French, A.
Smith, G.
12.
A model of customer-based brand equity and its application to multiple destinations
Tourism Management
2009 : APR, VOL. 30:2, p. 219-231
 2009 Boo, S.
Busser, J.
Baloglu, S.
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