haku: @freeterm mental accounting / yhteensä: 7
viitteet: 3-7 / 7
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3.
When consumption benefits precede costs: towards an understanding of 'buy now, pay later' transactions
Journal of Behavioral Decision Making
2007 : DEC, VOL. 20:5, p. 521-531
 2007 Siemens, J.C.
4.
Prospect theory, mental accounting, and momentum
Journal of Financial Economics
2005 : NOV, VOL. 78:2, p. 311-339
 2005 Grinblatt, M.
Han, B.
5.
Mental accounting, loss aversion, and individual stock returns
Journal of Finance
2001 : AUG, VOL. 56:4, p. 1247-1295
 2001 Barberis, N.
Huang, M.
6.
Trade-ins, mental accounting, and product replacement decisions
Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 433-446
 2001 Okada, E.M.
7.
Prospect theory, mental accounting, and differences in aggregated and segregated evaluation of lottery portfolios
Management Science
2001 : MAY, VOL. 47:5, p. 716-733
 2001 Langer, T.
Weber, M.
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