haku: @indexterm INDUSTRIAL ADVERTISING / yhteensä: 27
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3.
Research on attitudes of professionals toward advertising: A methodological caveat.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3 p. 17-23
 1990 Kaldenberg, D. O.
Becker, B. W.
4.
How advertising message strategies are set.
Industrial Marketing Management
1989 : FEB, VOL. 18:1, p. 19-26
 1989 Glover, D. R.
Hartley, S. W.
Patti, C. H.
5.
Evaluating business-to-business advertising.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 21-27
 1988 Hartley, S. W.
Patti, C. H.
6.
The ARF/ABP study of the relationship between business-to-business advertising and sales.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. RC3-RC16
 1987 Naples, M. J.
Wulfsberg, R. M.
7.
Is industrial advertising sexist?
Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 231-240
 1987 Reese, N. A.
Whipple, T. W.
Courtney, A. E.
8.
Advertising budgeting practices of industrial advertisers.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 63-69
 1987 Lynch, J. E.
Hooley, G. J.
9.
Copy length and industrial advertising readership.
Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 245-251
 1986 Soley, L. C.
10.
Successful industrial advertising campaigns.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 123-128
 1986 Korgaonkar, P. K.
Bellenger, D. N.
Smith, A. E.
11.
Improving industrial advertising copy.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 117-122
 1986 Bellizzi, J. A.
Hite, R. E.
12.
Effective advertising in industrial supplier directories.
Industrial Marketing Management
1985 : MAY, VOL. 14:2, p. 107-111
 1985 Lehmann, D. R.
Steckel, J. H.
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