haku: @indexterm POSITIONING / yhteensä: 214
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3.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
4.
How professional service firms compete in the market: an exploratory study
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 28-55
 2010 Amonini, C. (et al.)
5.
Destination brand positions of a competitive set of near-home destinations
Tourism Management
2009 : DEC, VOL. 30:6, p. 857-866
 2009 Pike, S.
6.
Exploring strategic positioning in the UK charitable sector: Emerging evidence from charitable organizations that provide public services
British Journal of Management
2009 : MAR, VOL. 20:1, p. 90-105
 2009 Chew, C.
Osborne, S.P.
7.
Branding a memorable destination experience. The case of 'brand Canada'
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 217-228
 2009 Hudson, S.
Brent Ritchie, J. R.
8.
Post-merger product repositioning
Journal of Industrial Economics
2008 : MAR, VOL 56:1 p. 49-67
 2008 Gandhi, A. (et al.)
9.
Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation
Tourism Management
2008 : APR, VOL. 29:2, p. 263-277
 2008 Martin, H.S.
Rodriguez del Bosque, I. A.
10.
Impact of positioning strategies on corporate performance
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 106-122
 2008 Blankson, C. (et al.)
11.
Repositioning a tourism destination: the case of New Orleans after Hurricane Katrina
Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 223-235
 2007 Chacko, H.E.
Marcell, M.H.
12.
A perceptual mapping of online travel agencies and preference attributes
Tourism Management
2007 : VOL. 28:2, p.591-603
 2007 Kim, D. J.
Han, J. S.
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