haku: @indexterm SOCIAL MARKETING / yhteensä: 86
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3.
Social marketing meets interactive media: lessons for the advertising community
International Journal of Advertising
2011 : VOL. 30:5, p. 815-838
 2011 Hill, R. P.
Moran, N.
4.
Guilt appeals in cause-related marketing: the subversive roles of product type and donation magnitude
International Journal of Advertising
2011 : VOL. 30:4, p. 587-616
 2011 Chang, C-T.
5.
Social marketing, individual responsibility and the "culture of intoxication"
European Journal of Marketing
2011 : VOL. 45:5, p. 759-779
 2011 Szmigin, I. (et al.)
6.
Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 60-76
 2011 Logie-Maclver, L.
Piacentini, M. G.
7.
Alliances between brands and social causes: the influence of company credibility on social responsibility image
Journal of Business Ethics
2010 : OCT, VOL. 96:2, p. 169-186
 2010 Alcaniz, E.B.
Caceres, R.C.
Curras, R.
8.
Countering consumption in a culture of intoxication
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1279-1294
 2010 Fry, M-L.
9.
Social marketing and social influences: Using social ecology as a theoretical framework
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1181-1200
 2010 Collins, K.
Tapp, A.
Pressley, A.
10.
Editorial - Parameters of transformational marketing
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1161-1164
 2010 Broderick, A.J.
Kipnis, E.
11.
Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 661-679
 2009 Bettany, S.
Woodruffe-Burton, H.
12.
Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 643-659
 2009 Hackley, C.
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