haku: @indexterm SPONSORSHIP / yhteensä: 222
viitteet: 3-12 / 222
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3.
Interpreting suboptimal business outcomes in light of the Coase theorem: lessons from Sidmouth international festival
Tourism Management
2010 : APR, VOL. 31:2, p. 240-249
 2010 Hojman, D.E.
Hiscock, J.
4.
The political role of government-sponsored social marketing campaigns
European Journal of Marketing
2010 : VOL 44:7/8, p. 1206-1227
 2010 Raftopoulou, E.
Hogg, M. K.
5.
Editorial. Special issue on "New horizons in arts, heritage, non-profit and social marketing"
Journal of Marketing Management
2010 : JUL, VOL. 26:7-8, p. 589-592
 2010 Bennett, R.
Kerrigan, F.
O'Reilly, D.
6.
Dimensions of fit between a brand and a social cause and their influence on attitudes
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 151-160
 2010 Zdravkovic, S.
Magnusson, P.
Stanley, S. M.
7.
Does sponsorship work in the same way in different sponsorship contexts?
European Journal of Marketing
2010 : VOL. 44:1/2, p. 180-199
 2010 Olson, E. L.
8.
Top management sponsorship to guide communities of practice
Journal of Knowledge Management
2009 : VOL. 13:3, p. 60-72
 2009 Borzillo, S.
9.
This event is me! How consumer event self-congruity leverages sponsorship
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 271-284
 2009 Close, A.G.
Krishen, A.S
Latour, M.S.
10.
Commitment in sponsorship relationships
Journal of General Management
2008 : AUTUMN, VOL. 34:1, p. 71-90
 2008 Chadwick, S.
Thwaites, D.
11.
Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 959-977
 2008 Garry, T.
Broderick, A.J.
Lahiffe, K.
12.
Sponsor hospitality at the Olympic Games: An analysis of the implications for tourism
International Journal of Tourism Research
2007 : SEP/OCT, VOL. 9:5, p. 315-327
 2007 Brown, G.
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