haku: @indexterm readership surveys / yhteensä: 56
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3.
Connecting print audience research to business results
Admap
2004 : APR, VOL. 39:4, (449) p. 42-43
 2004 Green, A.
4.
Newspaper reader need.states
Admap
2004 : APR, VOL. 39:4, (449) p. 38-41
 2004 Vogt, C.
5.
Jazz and marketing planning
Journal of Strategic Marketing
2003 : VOL 11:3, p. 177-185
 2003 Dennis, N.
Macaulay, M.
6.
Response order effects - how do people read?
International Journal of Market Research
2003 : VOL 45: 4, p. 457-466
 2003 Duffy, B
7.
Peer evaluation and readership of influential contributions to the advertising literature
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 65-75
 2002 Beard, F. K.
8.
Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects
Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 1-13
 2001 Shapiro, S.
Krishnan, H. S.
9.
New developments in readership research
International Journal of Market Research
2000 : WINTER, VOL. 42:4, p. 367-379
 2000 Page, K.
10.
Do franchised chains advertise enough?
Journal of Retailing
1999 : WIN, VOL. 75:4, p. 461-478
 1999 Michael, S. C.
11.
International and domestic students' perception of library personnel and resources: explaining and predicting the differences
Journal of Teaching in International Business
1999 : VOL. 10:3-4, p. 129-148
 1999 Harmon, H. A.
Wales, B. A.
12.
Examination of qualitative viewing factors for optimal advertising strategies.
Journal of Advertising Research
1999 : MAY-JUN, VOL. 39:3, p. 7-16
 1999 Lynch, K.
Stipp, H.
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