haku: @indexterm Effectiveness / yhteensä: 756
viitteet: 30-39 / 756
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 otsikkovuositekijä
30.
The importance of product involvement for predicting advertising effectiveness among young people
International Journal of Advertising
2009 : VOL. 28:2, p. 203-229
 2009 Te'eni-Harari, T.
Lehman-Wilzig, S.N.
Lampert, S.I.
31.
Customer relationship management strategic application and organizational effectiveness: an empirical investigation
Journal of Strategic Marketing
2009 : FEB, VOL. 17:1, p. 75-96
 2009 Elmuti, D.
Jia, H.
Gray, D.
32.
Export segmentation effectiveness: index construction and link to export performance
Journal of Strategic Marketing
2009 : FEB, VOL. 17:1, p. 55-73
 2009 Foedemayr, E.
Diamantopoulos, A.
Sichtmann, C.
33.
Measuring brand strategy: Can brand equity and brand score be a tool to measure the effectiveness of strategy?
Journal of Strategic Marketing
2009 : DEC, VOL 17:6, p. 487-497
 2009 Srivastava, R.K.
34.
The impact of celebrity-product incongruence on the effectiveness of product endorsement
International Journal of Tourism Research
2009 : MAR-APR, VOL. 11:2 p. 433-449
 2009 Lee, J-G
Thorson, E.
35.
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 375-396
 2009 Dibb, S.
Simkin, L.
36.
Functional management competence and growth of young technology-based firms
Creativity and innovation management
2008 : SEP, VOL 17:3, p. 186-203
 2008 Salomo, S.
Brinckmann, J.
Talke, K.
37.
Unenlightened economism: The antecedents of bad corporate governance and ethical decline
Journal of Business Ethics
2008 : SEP II, VOL. 81:4, p. 823-835
 2008 Huehn, M.P.
38.
Generalizations on the effectiveness of pharmaceutical promotional expenditures
International Journal of Research in Marketing
2008 : DEC, VOL. 25:4, p. 234-246
 2008 Kremer, S.T.M. (et al.)
39.
Effectiveness and efficiency of cross-border knowledge transfer: An empirical examination
Journal of Management Studies
2008 : JUN, VOL. 45:4, p. 714-744
 2008 Perez-Nordtvedt, L. (et al.)
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