haku: @journal_id 1742 / yhteensä: 80
viitteet: 30-39 / 80
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 otsikkovuositekijä
30.
Teenage exposure to cigarette advertising in popular consumer magazines: Vehicle versus message reach and frequency
Journal of Advertising
2003 : VOL. 32:3, p. 69-76
 2003 Lancaster, A.R.
Lancaster, K.M.
31.
A test of ad appeal effectiveness in Poland and the United States: The interplay of appeal, product, and culture
Journal of Advertising
2003 : VOL. 32:3, p. 57-67
 2003 Lepkowska-White, E.
Brashear, T.G.
Weinberger, M.G.
32.
Food for health: The use of nutrient content, health, and structure/function claims in food advertisements
Journal of Advertising
2003 : VOL. 32:3, p. 47-55
 2003 Parker, B.J.
33.
When does humor enhance or inhibit ad responses? The moderating role of the need for humor
Journal of Advertising
2003 : VOL. 32:3, p. 31-45
 2003 Cline, T.W.
Altsech, M.B.
Kellaris, J.J.
34.
"Brought to you by brand A and brand B": Investigating multiple sponsors' influence on consumers' attitudes toward sponsored events
Journal of Advertising
2003 : VOL. 32:3, p. 19-30
 2003 Ruth, J.A.
Simonin, B.L.
35.
The relation between brand-name linguistic characteristics and brand-name memory
Journal of Advertising
2003 : VOL. 32:3, p. 7-17
 2003 Lowrey, T.M.
Shrum, L.J.
Dubitsky, T.M.
36.
Tools or toys: inventing the need for domestic appliances in postwar and postmodern Finland
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 83-93
 2003 Pantzar, M.
37.
World War II poster campaigns: preaching frugality to American consumers
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 69-82
 2003 Witkowski, T. H.
38.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
39.
"Red time is me time": advertising, ambivalence, and women's magazines
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 35-45
 2003 Stevens, L.
Maclaran, P.
Brown, S.
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