haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 301-310 / 556
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301.
Points of view : limits of attention to advertising.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 47-50
 1988 Krugman, H. E.
302.
The increase in magazine ad readership.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 35-39
 1988 Rossiter, J. R.
303.
The effectiveness of Chinese print advertisements in North America.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 25-34
 1988 Okechuku, C.
Wang, G.
304.
Maybe the valley of the shadow isn't so dark after all.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 11-15
 1988 Greene, W. F.
305.
An adaptive utility approach for improved use of marketing models.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103
 1988 Fraser, C.
Hite, R. E.
306.
Assessing the quality of advertising inquiries by mode of response.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 31-37
 1988 Woodside, A. G.
Soni, P. K.
307.
The prevalence of question use in print advertising : headline strategies.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 18-25
 1988 Howard, D. J.
Barry, T. E.
308.
A comment on "Modelling the effects of advertising : some methodological issues" by G.J. Hooley et al.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 489-491
 1988 Holmes, M.
309.
Estimating the reach and frequency of mixed media advertising schedules.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 439-451
 1988 Rice, M. D.
310.
Effectiveness of cigarette advertisements on women : an experimental study.
Journal of Applied Psychology
1988 : AUG, VOL. 73:3, p. 378-382
 1988 Loken, B.
Howard-Pitney, B.
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