haku: @journal_id 69 / yhteensä: 714
viitteet: 302-311 / 714
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
302.
Valuing market strategies.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 45-57
 1988 Day, G.
Fahey, L.
303.
Progressing toward a theory of marketing control : a comment.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 40-44
 1988 Merchant, K. A.
304.
Toward a theory of marketing control : environmental context, control types, and consequences.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 23-39
 1988 Jaworski, B. J.
305.
Consumer perceptions of price, quality and value : a means-end model and synthesis of evidence.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 2-22
 1988 Zeithaml, V. A.
306.
Tampered goods : legal developments and marketing guidelines.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 86-96
 1988 Morgan, F. W.
307.
Sex roles in advertising : a comparison of television advertisements in Australia, Mexico, and the United States.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 75-85
 1988 Gilly, M. C.
308.
A rules-based approach to competitive interaction.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 63-74
 1988 Thomas, G. P.
Soldow, G. F.
309.
Marketing negotiations in France, Germany, the United Kingdom, and the United States.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 49-62
 1988 Cambell, N. C. G.
310.
Communication and control processes in the delivery of service quality.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 35-48
 1988 Zeithaml, V. A.
Berry, L. L.
Parasuraman, A.
311.
A transaction cost perspective on vertical contractual structure and interchannel competitive strategies.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 21-34
 1988 Dwyer, F. R.
Oh, S.
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