haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 308-317 / 556
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308.
A comment on "Modelling the effects of advertising : some methodological issues" by G.J. Hooley et al.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 489-491
 1988 Holmes, M.
309.
Estimating the reach and frequency of mixed media advertising schedules.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 439-451
 1988 Rice, M. D.
310.
Effectiveness of cigarette advertisements on women : an experimental study.
Journal of Applied Psychology
1988 : AUG, VOL. 73:3, p. 378-382
 1988 Loken, B.
Howard-Pitney, B.
311.
Ein situatives Modell der Motivation zur Informationsaufnahme und -verarbeitung bei Werbekontakten.
Marketing: Zeitschrift fur Forschung und Praxis
1988 : MAY, VOL. 10:2, p. 85-94
 1988 Mühlbacher, H.
312.
Implied superiority claims.
Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 54-63
 1988 Wyckham, R. G.
313.
The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281
 1988 Marks, L. J.
Kamins, M. A.
314.
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets".
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 242-252
 1988 Madden, T. J.
Allen, C. T.
Twible, J. L.
315.
Does it pay to advertise to hostile audiences with corporate advertising?
Journal of Advertising Research
1988 : JUN-JUL, VOL. 28:3, p. 11-18
 1988 Winters, L. C.
316.
Segmenting VCR owners.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39
 1988 Potter, W. J.
317.
The search for information in newspaper advertising.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19
 1988 Bogart, L.
Stuart Tolley, B.
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