haku: @indexterm ADVERTISING / yhteensä: 1883
viitteet: 309-318 / 1883
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 otsikkovuositekijä
309.
A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicines
European Journal of Marketing
2005 : VOL. 39:9-10, p. 1151-1165
 2005 Hoek, J.
Maubach, N.
310.
Advertising and product launch strategies in the light of tobacco advertising legislation
International Journal of Advertising
2005 : VOL. 24:4, p. 527-537
 2005 Elliott, C.
Lenton, P.
311.
Direct-to-consumer prescription drug advertising: understanding its consequences
International Journal of Advertising
2005 : VOL. 24:4, p. 441-466
 2005 Huh, J.
Becker, L.B.
312.
Network structures of commercial portal sites: implications for web advertising planning
International Journal of Advertising
2005 : VOL. 24:4, p. 425-440
 2005 Sohn, D.
Jee, J.
313.
Development of a media selection model using the analytic network process
International Journal of Advertising
2005 : 24:2, p. 193-215
 2005 Coulter, K.
Sarkis, J.
314.
Innovate to attract and persuade
Admap
2005 : NOV, VOL 40:10, p. 52-53
 2005 Snatchfold, D.
315.
Share of voice/share of market and long-term advertising effects
International Journal of Advertising
2005 : VOL. 24:3, p. 297-320
 2005 Hansen, F. (et al.)
316.
Assessing the research base for the policy debate over the effects of food advertising to children
International Journal of Advertising
2005 : VOL. 24:3, p. 273-296
 2005 Livingstone, S.
317.
Global agency? Why an adaption network is better
Admap
2005 : SEP, VOL 40:8, p. 39-41
 2005 Polak, E.
318.
The challenges for neuroscience in ad research
Admap
2005 : SEP, VOL 40:8, p. 36-38
 2005 Page, G.
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