haku: @indexterm Advertising campaigns / yhteensä: 54
viitteet: 31-40 / 54
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31.
Econometrics and integrated campaigns
Admap
2004 : JUN, VOL. 39:6 (451), p. 37-40
 2004 Cook, L.
32.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
33.
Exploitation to engagement : The role of market research in getting close to niche targets
International Journal of Market Research
2003 : VOL 45:3, p. 337-354
 2003 Brooks, V.
34.
Point of View: Does Advertising Cause a "Hierarchy of Effects"?
Journal of Advertising Research
2001 : NOV-DEC, VOL. 41:6, p. 19-26
 2001 Weilbacher, W. M.
35.
Ethnic Identification on Adolescents' Evaluations of Advertisements
Journal of Advertising Research
2001 : SEP-OCT, VOL. 41:5, p. 7-22
 2001 Appiah, O.
36.
Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach
International Journal of Advertising
2001 : VOL. 20:4, p. 499-519
 2001 Bech-Larsen, T.
37.
Are so-called successful advertising campaigns really successful?
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 25-31
 2000 Henderson Britt, S.
38.
Do you model ad awareness or advertising awareness?
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 32-36
 2000 Sutherland, M.
Friedman, L.
39.
Playing to win: marketing and public policy at odds over Joe Camel
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 155-167
 2000 Cohen, J.B.
40.
Competition winner. What do advertisements really do for brands?
International Journal of advertising
2000 : VOL. 19:2, p. 147-165
 2000 Broadbent S.,
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