haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 310-319 / 469
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310.
Children's purchase requests and parental responses.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 28-31, 33-39
 1987 Isler, L.
Popper, E. T.
Ward, S.
311.
Role portrayals of women in advertising : cognitive responses and advertising effectiveness.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 54-63
 1987 Leigh, T. W.
Rethans, A. J.
Reichenbach Whitney, T.
312.
The effectiveness of marketing policy boycotts : environmental opposition to marketing.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 46-57
 1987 Garrett, D. E.
313.
A longitudinal analysis of the competitive profile of products and associated marketing practices of selected European and non-European countries.
European Journal of Marketing
1987 : VOL. 21:3, p. 17-29
 1987 Darling, J. R.
314.
Attitudes towards European, Japanese and US cars.
European Journal of Marketing
1987 : VOL. 21:5, p. 90-100
 1987 Brown, J. J.
Light, C. D.
Gazda, G. M.
315.
Changes in subjective welfare and purchasing behaviour : report on an enquiry.
Journal of the Market Research Society
1987 : APR, VOL. 29:2, p. 183-207
 1987 Bates, J. M.
Gabor, A.
316.
An implicit product theory approach to consumers' inferential judgments about products.
International Journal of Research in Marketing
1986 : VOL. 3:1, p. 19-38
 1986 Pinson, C.
317.
Aims, concepts, and methods for the representation of individual differences in esthethic responses to design features.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 337-347
 1986 Holbrook, M. B.
318.
Effects of competitive context and additional information on price sensitivity.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 250-260
 1986 Huber, J.
Holbrook, M. B.
Kahn, B.
319.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
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