haku: @indexterm advertising effectiveness / yhteensä: 556
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314.
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets".
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 242-252
 1988 Madden, T. J.
Allen, C. T.
Twible, J. L.
315.
Does it pay to advertise to hostile audiences with corporate advertising?
Journal of Advertising Research
1988 : JUN-JUL, VOL. 28:3, p. 11-18
 1988 Winters, L. C.
316.
Segmenting VCR owners.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 29-39
 1988 Potter, W. J.
317.
The search for information in newspaper advertising.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19
 1988 Bogart, L.
Stuart Tolley, B.
318.
Les tests publicitaires de la mesure de la memorisation et du pouvoir de la persuasion.
Revue Francaise du Marketing
1988 : MAY-JUL, 118, p. 5-12
 1988 Schweiker, A.
319.
Evaluation de l'efficacite du sponsoring. Experiences de la coupe du monde de football de 1986. *PHILIPS
Revue Francaise du Marketing
1988 : MAY-JUL, 118, p. 13-40
 1988 Otker, T.
Hayes, P.
320.
Evaluating the effects of advertising and sales promotion campaigns.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 129-140
 1988 Park, C. W.
Roth, M. S.
Jacques, P. F.
321.
Print ad recognition readership scores : an information processing perspective.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 168-177
 1988 Finn, A.
322.
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 145-156
 1988 Srinivasan, V.
Weir, H. A.
323.
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 134-144
 1988 Tellis, G. J.
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