haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 317-326 / 478
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 otsikkovuositekijä
317.
Implications of single vs. multiple buying sources.
Industrial Marketing Management
1989 : AUG, VOL. 18:3, p. 163-178
 1989 Segal, M. N.
318.
Consumer behaviour towards fashion.
European Journal of Marketing
1989 : VOL. 23:7, p. 7-16
 1989 Evans, M.
319.
Decomposing sales elasticities on segmented markets.
International Journal of Research in Marketing
1989 : VOL. 5:4, p. 303-315
 1989 Plat, F. W.
Leeflang, P. S. H.
320.
Requirements driven market segmentation.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 105-112
 1989 Brown, H. E.
Shivashankar, R.
Brucker, R. W.
321.
Demographics are dead - long live demographics.
Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 363-373
 1989 Cornish, P.
Denny, M.
322.
LADI : a latent discriminant model for analyzing marketing research data.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 15-29
 1989 Dillon, W. R.
Mulani, N.
323.
An approach for tracking within-segment shifts in market shares.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 230-236
 1989 Grover, R.
Srinivasan, V.
324.
La segmentation par avantages recherches, outil de strategie marketing.
Revue Francaise de Gestion
1989 : MAR-MAY, 73, p. 15-22
 1989 Vernette, E.
325.
Recent contributions to optimal product positioning and buyer segmentation.
European Journal of Operational Research
1989 : JUL 25, VOL. 41:2, p. 127-141
 1989 Green, P. E.
Krieger, A. M.
326.
Differenzierte Marktbearbeitung und Markterfolg im Reiseveranstaltermarkt der Bundesrepublik Deutschland.
Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:1, p. 11-18
 1989 Haedrich, G.
Gussek, F.
Tomczak, T.
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