haku: @indexterm Consumer attitudes / yhteensä: 469
viitteet: 318-327 / 469
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318.
Effects of competitive context and additional information on price sensitivity.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 250-260
 1986 Huber, J.
Holbrook, M. B.
Kahn, B.
319.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
320.
The index of consumer sentiment toward marketing.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 71-81
 1986 Gaski, J. F.
Etzel, M. J.
321.
Lifestyle trends.
Market Intelligence
1986 : OCT, p. 3-6
 1986
322.
New techniques for understanding consumer reactions of advertising.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. RC-6, RC-9
 1986 Lannon, J.
323.
Präferenzforschung als Mittel marktorientierter Unternehmungsführung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : JUL/AUG, VOL. 38:7/8, p. 543-574
 1986 Böcker, F.
324.
Manipuliert Mode?
Unternehmung
1986 : JUN, VOL. 40:2, p. 90-102
 1986 Borschberg, E.
325.
The response of affluent consumers to mail surveys.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 55-58
 1986 Stanley, T. J.
Sewall, M. A.
326.
Consumers' attitudes towards accountants, lawyers, and physicians with respect to advertising professional services.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 45-54
 1986 Hite, R. E.
Bellizzi, J. A.
327.
La marque star.
Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 63-68
 1986 Cayzac, A.
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