haku: @indexterm Brands / yhteensä: 1643
viitteet: 319-328 / 1643
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 otsikkovuositekijä
319.
How scenarios can help you plan future brand strategy
Admap
2005 : SEP, VOL 40:8, p. 42-44
 2005 Hodgson, L.
Algar, R.
320.
How Durex sold sex to a youth audience
Admap
2005 : SEP, VOL 40:8, p. 26-28
 2005 Buchanan, S.
321.
The power of influence in the youth market
Admap
2005 : SEP, VOL 40:8, p. 23-25
 2005 Watkins, S.
322.
Going global: how local origin affects brand strategy
Admap
2005 : VOL. 40:5, p. 37-39
 2005 Polak, E.
323.
How to use the sense for a better brand experience
Admap
2005 : VOL. 40:5, p. 31-33
 2005 Flynn, M.
324.
More science: more sense, or nonsense?
Admap
2005 : VOL. 40:5, p. 24-27
 2005 Addison, T.
325.
Logo Land: theme park or factory?
Admap
2005 : VOL. 40:5, p. 16-17
 2005 Passikoff, R.
326.
Who is responsible for corporate communications?
Admap
2005 : VOL. 40:7, p. 44-46
 2005 Buckingham, I.
Kitchen, P.
327.
Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams
European Journal of Marketing
2005 : VOL 39:5-6, p. 496-513
 2005 Bauer, H.H.
Sauer, N.E.
Schmitt, P.
328.
How to develop global ad campaigns
Admap
2005 : VOL. 40:7, p. 29-31
 2005 Shivkumar, H.
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