haku: @journal_id 69 / yhteensä: 714
viitteet: 319-328 / 714
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 otsikkovuositekijä
319.
The role of dependence balancing in safeguarding transaction -specific assets in conventional channels.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35
 1988 Heide, J. B.
John, G.
320.
Tracing emergent processes in marketing strategy formation. (!Strategic marketing)
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 4-19
 1988 Hutt, M. D.
Reingen, P. H.
Ronchetto, J. R.
321.
Would you want your grand-daughter to marry a taiwanese marketing man?
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 111-116
 1987 Farmer, R. N.
322.
The coupon-prone consumer : some findings based on purchase behavior across product classes.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 99-110
 1987 Bawa, K.
Shoemaker, R. W.
323.
Buying group structure : constriction at the top.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 89-98
 1987 Mc Cabe, D. L.
324.
Perspectives on behavior-based versus outcome-based salesforce control systems.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 76-88
 1987 Anderson, E.
Oliver, R. L.
325.
Evaluating and improving argument-centered works in marketing.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 60-75
 1987 Skipper, R.
Hyman, M. R.
326.
The marketing budgeting process : marketing management implications.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59
 1987 Piercy, N. F.
327.
The strategic role of product quality.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 31-44
 1987 Jacobson, R.
Aaker, D. A.
328.
Marketing strategy implications of the Miles and Snow strategic typology.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 19-30
 1987 Mc Daniel, S. W.
Kolari, J. W.
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