haku: @indexterm BRAND LOYALTY / yhteensä: 265
viitteet: 32-41 / 265
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32.
Rethinking the origins of involvement and brand commitment: insights from postsocialist Central Europe
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 151-169
 2003 Coulter, R.A.
Price, L.L.
Feick, L.
33.
Empirical developments in the measurement of involvement, brand loyalty and their relatiosnhip in grocery markets
Journal of Strategic Marketing
2003 : VOL. 11:4, p. 271-286
 2003 Knox, S.
34.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
35.
Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Journal of Retailing
2003 : VOL. 79:2, p. 121-135
 2003 Krishnamurthi, L.
Papatla, P.
36.
Trust, involvement profile and customer retention - modelling, effects and implications
International Journal of Technology Management
2003 : VOL. 26:5-6, p. 621-639
 2003 Teichert, T.
Rost, K.
37.
Complaint behavior as a factor in cruise line losses: an analysis of brand loyalty
Journal of Travel & Tourism Marketing
2003 : VOL. 15:1, p. 77-91
 2003 Miller, A. R.
Grazer, W. F.
38.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
39.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
40.
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 229-240
 2003 Yi, Y.
Jeon, H.
41.
The asymmetric information model of state dependence
Marketing Science
2002 : FALL, VOL. 21:4, p. 435-454
 2002 Moshkin, N.V.
Shachar, R.
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