haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viitteet: 32-41 / 249
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 otsikkovuositekijä
32.
Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
European Journal of Marketing
2008 : VOL. 42:1/2 p. 135-153
 2008 Mekonnen, A.
Harris, F.
Laing, A.
33.
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.465-472
 2008 Müller, B. (et al.)
34.
The blind spot of relationships in consumer markets: The consumer proneness to engage in relationships
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 153-168
 2008 Fernandes, T.M.
Proenca, J.F.
35.
Prevailing challenges in rural food SMEs in Finland: the promise of a relationship marketing approach
Liiketaloudellinen aikakauskirja
2008 : 4, p. 401-425
 2008 Viitaharju, L.
36.
Differences between short and long-term relationships: An empirical analysis in franchise systems
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 327-354
 2008 Bordonaba-Juste, M.V.
Polo-Redondo, Y.
37.
Certified value sellers
Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53
 2008 Anderson, J.
Kumar, N.
Narus, J.
38.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
39.
Conceptualization and measurement of multidimensionality of integrated marketing communications
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 222-236
 2007 Lee, D.H.
Park, C.W.
40.
Buyer satisfaction with relational exchange across the relationship lifecycle
European Journal of Marketing
2007 : VOL. 41:7/8, p. 915-938
 2007 Terawatanavong, C.
Whitwell, G.J.
Widing, R.E.
41.
Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty
European Journal of Marketing
2007 : VOL. 41:7/8, p. 836-867
 2007 Caceres, R.C.
Paparoidamis, N.G.
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