haku: @indexterm SERVICE MARKETING / yhteensä: 230
viitteet: 32-41 / 230
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32.
Coupon response in services
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 139-151
 2001 Taylor, G. A.
33.
How buyers frame problems: revisited
Psychology & Marketing
2001 : JUN, VOL. 18:6, p. 617-655
 2001 Wilson, E. J.
McMurrian, R. C.
Woodside, A. G.
34.
The evolution of airport management practices: toward a multi-point, multi-service, marketing-driven firm
Journal of Air Transport Management
2001 : MAR, VOL. 7:2, p. 119-125
 2001 Jarach, D.
35.
Services marketing: getting more and better business from service customers
Marketing Management
2000 : FALL, VOL. 9:3, p. 10-11
 2000 Wood, S.D.
36.
The effect of a bidding restriction on the audit services market
Journal of Accounting Research
2000 : AUTUMN, VOL. 38:2, p. 355-374
 2000 Hackenbrack, K.
Jensen, K.
Payne, J.
37.
Service quality and satisfaction - the moderating role of value
European Journal of Marketing
2000 : VOL. 34:11-12, p. 1338-1352
 2000 Caruana, A.
Money, A.H.
Berthon, P.R.
38.
Structuring the marketing function in complex prefessional service organizations
European Journal of Marketing
2000 : VOL. 34:5/6, p. 576-597
 2000 Laing, A.
McKee, L.
39.
Le marketing des services comme approche analytique dans la recherche touristique
Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:3, p. 54-66
 2000 Gallarza, M. G.
Saura, I. G.
Garci, H. C.
40.
Relationship marketing in consumer markets: rhetoric or reality?
European Journal of Marketing
2000 : VOL. 34:7, p. 797-815
 2000 O'Malley, L.
Tynan, C.
41.
Social marketing and sustainable tourism - is there a match?
International Journal of Tourism Research
2000 : JAN-FEB, VOL. 2:1, p. 1-14
 2000 Dinan, C.
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