haku: @indexterm Test marketing / yhteensä: 57
viitteet: 32-41 / 57
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32.
Do concept scores measure the message or the method?
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56
 1984 Lewis, I. M.
33.
Combining test of significance in test marketing research experiments.
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 118-119
 1984 Dutka, S.
34.
Pre-test-market models : validation and managerial implications.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 221-234
 1983 Urban, G. L.
Katz, G. M.
35.
Budgetary practices for testmarketing new products: An ignored facet of financial planning.
Managerial Planning
1983 : JULY-AUG, VOL. 32:1, p. 36-40
 1983 Fox, H. W.
36.
Ad copy testing...diagnostic procedures for summarizing perceptual and executional impact.
Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 73-80
 1983 Green, P. E.
Schaffer, C. M.
37.
The significance of statistical significance tests in marketing research .
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 122-133
 1983 Sawyer, A. G.
Peter, J. P.
38.
Reliability of forced-exposure television copytesting.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 29-32
 1983 Adams, A.
Mehrotra, S.
Van Auken, S.
39.
Single versus multiple concept tests.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26
 1983 Trebbi, G. G.
Flesch, E. J.
40.
Campaign simulation via multiple exposure on-air copy testing.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 35-39
 1983 Donius, J. F.
41.
New product models for test market data.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 11-24
 1983 Narasimhan, C.
Sen, S. K.
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