haku: @indexterm marketing management / yhteensä: 608
viitteet: 32-41 / 608
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32.
Achieving effective academic/practitioner knowledge exchange in marketing
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 221-240
 2008 Hughes, T.
Tapp, A.
Hughes, R.
33.
Consumers as resource integrators
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 113-130
 2008 Baron, S.
Harris, K.
34.
Marketing philosophies: Evidence from Turkey
Annals of Tourism Research
2008 : JAN, VOL 35:1, p. 127-147
 2008 Tosun, C.
Okumus, F.
Fyall, A.
35.
Economic measures of tourism yield: What markets to target?
International Journal of Tourism Research
2008 : MAR/APR, VOL. 10:2, p. 155-168
 2008 Dwyer, L.
Forsyth, P.
36.
Power and control in the franchise network: an investigation of ex-franchisees and brand piracy
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 1037-1054
 2007 Frazer, L.
Merrilees, B.
Wright, O.
37.
Effect of strategy, structure and performance variables on store brand market share
Journal of Marketing Management
2007 : VOL. 23:9-10 p. 1013-1035
 2007 Oubiña, J.
Rubio, N.
Yagüe, M. J.
38.
Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 991-1011
 2007 Ryals, L.
Dias, S.
Berger, M.
39.
Design and marketing connections: creating added value
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 929-957
 2007 Bruce, M.
Daly, L.
40.
Design-intensive born globals: a multiple case study of marketing management
Journal of Marketing Management
2007 : VOL. 23:9-10, p.877-899
 2007 Falay, Z. (et al.)
41.
Market orientation and design orientation: a management model
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 861-876
 2007 Moll, I (et al.)
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