haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 322-331 / 556
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322.
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 145-156
 1988 Srinivasan, V.
Weir, H. A.
323.
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 134-144
 1988 Tellis, G. J.
324.
Recognition versus recall as measures of television commercial forgetting.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80
 1988 Singh, S. N.
Rothschild, M. L.
Churchill, G. A.
325.
Modelling the effects of advertising : some methodological issues.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 45-58
 1988 Hooley, G. J.
Wilson, N.
Wigodsky, P.
326.
A successful new brand : Shield.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 35-44
 1988 Wellan, D. M.
Ehrenberg, A. S. C.
327.
Major agency breaks duck to win gold in Express Awards
Personnel Management
1987 : MAY, VOL. 19:5, p. 65-66
 1987
328.
The ARF/ABP study of the relationship between business-to-business advertising and sales.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. RC3-RC16
 1987 Naples, M. J.
Wulfsberg, R. M.
329.
Editorial environment and advertising effectiveness.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16
 1987 Appel, V.
330.
Reflections of culture : an analysis of Japanese and American advertising appeals.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 51-59
 1987 Mueller, B.
331.
Response-bias-free recognition tests to measure advertising effects.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 23-36
 1987 Singh, S. N.
Churchill, G. A.
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